I've never used one of these writer's block deals before, so let's see how this works.

If I were to create my own breakfast cereal, it would be called 'Bloaties'. The box illustration would feature a great, fat cartoon mouse in colourful and fanciful swimming trunks, with a diving mask and snorkel, lounging in an inner tube floating in a giant bowl of milk. Maybe a rubber duckie would be pictured floating next to him.

The cereal contained inside of the box would cosist of a single drowned, bloated rat, swollen with gas and eyes bulging, sightlessly and hidously in its skull amidst palid and decomposing skin.

There would be a free prize in every box. Like a pack of stickers of the mascot, Bloaty the Mouse, boating, windsurfing or scuba-diving, sealed inside of a water-tight plastic sleeve.